I was doing hosting business for about 2-3 years (Yes I know it's not a lot) and I've met few people who worried about cPanel license their hosting provider using. Most of them tend to choose Dedicated licensed providers instead of VPS licensed providers.
When it comes to me, I wasn't caring back then about the license. Even if it's VPS or Dedicated, I don't care. I only seek a good service. But most of the folks here asking dedi licensed providers.
How about your experience.